The importance of saving the planet became even more apparent over the last 12 months.From extreme weather events across the globe to world leaders coming together for the COP26 conference in Glasgow, taking action against the climate crisis has never been more important.One of the most accessible ways to learn more about climate change, and the steps we can take in our everyday lives to help, is by using social media.While social sites can often feel like a black hole of memes and silly videos, there is lots of educational and informative content available to learn more about a more sustainable way of life.What’s more, the range of ages of people using social media has never been wider, meaning more generations than ever have access to this content.
What are the top ten sustainability hashtags (#) on Instagram & TikTok?
To help you get started, we’ve number crunched the 10 most popular sustainable energy hashtags (#) across Instagram and the 10 most viewed sustainability video hashtags on TikTok to create the ultimate sustainability leaderboard.
Unsurprisingly, #sustainability was the most tagged term across both social media platforms, as this is the broadest and most encompassing term.We’re pleased to see solar energy and solar panels ranked in positions 3 and 7 on the leaderboard. Installing solar panels in your home is a great way to live more sustainably – and the users of Instagram and Tiktok agree!Emerging sustainability terms are #hydroenergy and #hydropower, and #windpower and #windenergy featured in the list too.
Every generation needs to take action to be more sustainable
Becoming more sustainable is everyone’s responsibility, no matter which generation you belong to. The average Instagram user in 2021 was a millennial, aged between 25-34, with 31.2% of users falling into this age group, closely followed by Gen Z (18-24) at 31%.Furthermore, 15% of users were over 35, falling into the Generation X category, and 7.9% were aged between 45-54, in the baby boomer generation.In comparison, the video platform TikTok has exploded in popularity over the last few years with a focus on Gen Z (71.43% of users are aged between 13-24).Younger generations are using their social platforms to highlight the need for a more environmentally friendly lifestyle. However, can be an easy place to get sustainability tips for people of all ages.Find out which generation is leading the race to sustainability in our blog.We can all do our bit to help the planet, and small changes make a difference. Installing solar panels is a great place to start. We’re on a mission to bring solar to homes across the country. Start your solar journey with us today.